Instagram Marketing for Startups: The Step-by-Step Guide to Building Instagram Followers That Grow Your Business
Instagram is one of the best marketing tools for startups.
Small businesses with a lean budget can promote their products on one of the most engaged social networking sites. Brands enjoy 4 percent regular engagement on Instagram more than they do on other social networking sites, according to Forrester. They accelerate user engagement in so many ways.
Whatever strategy they decide, it has to be relevant to their market and appealing to both their existing and prospective followers. But the photo-sharing app should be at the centre of their marketing strategy. Why?
Because it’s a powerful marketing tool for businesses.
Instagram as a powerful marketing tool for businesses.
Instagram is not just another social media app. It’s a powerful marketing tool for small businesses.
Because they don’t have big marketing budgets, unlike big companies, startups can use Instagram to boost their growth. For example, millennials love hanging out on social networking sites, especially Instagram. So small businesses can reach out to them there to know more about them before they push their products and ask them to buy.
Small businesses can also use the photo-sharing app to test their Minimum Viable Product (MVP). They can simply ship their products to their targeted consumers; see if it will resonate with them, before investing huge amount of money to build the finish product.
For founders with huge Instagram followings, they can leverage the feedback they get from their followers through their established community of fans to expand their customer base. Many successful brands have benefitted from using Instagram to power their business. Take Madewell, for example.
The fashion brand has used Instagram to sell thousands of its products to its consumers.
They achieve that because they:
- Gain more than 700, 000 Instagram followers.
- Get about 7, 000 to 10, 000 likes per post.
- Engaged with thousands of potential customers every day.
You can imitate Madewell’s success. You can do that by posting valuable content on your Instagram account and engaging with your followers. The goal is to attract more Instagrammers to your page, making them know, like, and trust you.
Let’s talk about how.
How to Build Thousands of Instagram Followers That Will Grow Your Business
Here are the simple, step-by-step processes to follow:
Step #1: Set up a profile that your prospects will love.
First impression is everything.
This is the reason why real estate developers work hard to make the entrance to their apartments perfect. They know that first impression matters in closing a sale. You too can do the same.
If you want to get more Instagram followers, likes, views, and comments, you need to entice your prospective followers from the early stage. On Instagram, that means impressing them with your profile.
Because your profile is the entrance gate to your brand on social media. You must create super attractive profile that your prospective followers, viewers, and buyers will admire. That means, you must make it impressive so you get more leads.
Making your profile attractive is all about:
- Completing your Instagram profile with all the necessary information about yourself – and your business.
- Uploading quality pictures of your business logo.
- Optimizing your profile for your potential clients (by using the right username and links to your product pages).
Do these things right, and you’ll attract more Instagram followers and buyers to your storefront. Just take a look at how the fashion company Zara beautifies its Instagram profile.
Notice how they share varieties of photos. See how all the photos are high-quality are attractive. That’s what draws more followers, comments, and customers to a brand when they set up the perfect profile on Instagram.
Step #2: Create marketing buzz with photo contest.
Photo contest creates a buzz around your brand, especially on social media.
This is no surprise that companies on Instagram use a specific hashtag, relevant to their products/services, to run a photo contest. They then ask their followers and customers to trail the campaign and tag their pictures. Finally, they use their followers’ pictures and use it to run a contest.
It always works because people love photos. Sony – among numerous companies – has tried photo contest and achieve tremendous success. After the success of their #SonyX picture contest, they decided to try it again with #Sonylove. Again, the marketing campaign was a success.
The contest has generated almost 2, 000 photos from consumers around the globe. That was a big marketing buzz. It generated sales and profits along the way.
Step #3: Consider buying Instagram followers.
One of the best ways to grow your business on Instagram is to consider buying Instagram followers.
While it might not be the best ways to market your brand on the social networking app, it’s in fact a smart marketing strategy. Connecting with more people on social media is not easy. It takes time, effort, and energy.
So, buying Instagram followings is a quick and easy way to grow more followers, connect with your customers, and grow your business. However, not all companies sell quality Instagram followers.
If you make up your mind to buy Instagram followers, ensure you buy the followings, likes, or comments from a reputable company. Some of the top three reputable companies you can buy Instagram likes or followers online include:
For example, with as low as $10, you can buy 1000 Instagram followers and likes from Quick Fans and Likes:
You can also buy as higher as 120, 000 quality Instagram followers for less than $700 buck from the company.
Also on Igzy, another great company that sells Instagram followers and likes, you can buy up to 2, 500 followers for less than $25. Take a look at the company’s packages:
If you want to get up to 50, 000 followers and increase your sales, you can do so. Igzy sells premium Instagram services at affordable prices:
On top of all these, both companies offer:
- Free trials to its new customers.
- Customized Instagram services that suit any marketing campaign.
The rest, of course, is left for you to decide.
Step #4: Facilitate your Instagram marketing with promo codes.
You don’t have to rely on buying Instagram followers or likes as your core marketing strategy.
There are other smart promotional tactics, including using promotion codes.
A promotion code, also known as a coupon code, according to Microsoft, “is a code that is associated with a marketing discount. For example, a retailer might tell frequent customers to enter a [particular promotion code] to receive a 10% discount on their whole order.”
In other words, it’s all about rewarding your users for engaging with your content. Big brands use this marketing tactic efficiently. For example, Top Shop frequently post pictures on their Instagram profiles to their thousands of followers, and usually include discount and promo codes to keep them coming.
If you want to gain more followers, engagements, and success, do the following:
- Understand your user’s pain points or desires, and post content that appeals to them.
- Post more visual content.
- Reward your Instagram fans with discount and promo codes for looking at your pictures and engaging with your content.
And above all, ensure that the promo codes are relevant to your followers!
Step #5: Share your customer’s stories on your profile.
Remember that your profile is just like your market.
You use it to attract your prospect, connect more with your existing customers, and use it to sell more of your products and service. It will work better for you – in terms of your marketing success – when you share your customer’s stories on your profile.
Because sharing your customer’s stories on your Instagram profile adds more fun to your brand identity on the photo-sharing app. And we all know that social media users love to engage with brands that shares engaging stories in photos. So take a picture of your customer as they interact with your brand and show it to the world.
That will serve as a customer review for your brand and double your engagement. Virgin America is a good example of a brand using this marketing hack. The company frequently shares photos of their customers touring the world, hanging out with celebs, or enjoying its services.
So don’t just post random pictures on your profile!
If you want to gain more followers and succeed in Instagram marketing, update your profile with photos that highlight your customers’ experience with your products.
Instagram is a perfect marketing tool for small businesses. With millions of users on the platform, startups can search for their target markets, attract their prospects, and take their products in front of their ideal customer.
As a startup, you can do that in many ways.
You can optimize your Instagram profile to attract more followers.
You can buy Instagram followers from tested and trusted companies to grow more leads.
You can buy Instagram likes and comments to gain more credibility, increase engagement, and close more sales.
And you can amplify your Instagram marketing success with promo codes.
You have got the step-by-step guide. Now all you need is to put it into practice. Your dream – getting more fans and growing your business – awaits.