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Social Media Marketing: The Instagram Experience

by igzy July. 19, 17 3 Comments

 

Internet technology has revolutionized our world, our business, and the way we run our marketing campaigns.

The rise of the World Wide Web and the new era of social media marketing means that businesses can reach their customers online with a simple click on Facebook, Twitter, or Instagram, and sell them their products or services with ease.

 

 

Social media tools have not only given us a chance to express ourselves on a global scale, they have also giving entrepreneurs a platform to sell their ideas, connect with other geniuses, and sell their products online. But to achieve your dreams—connect with your customers, sell your products, or engage your prospects—you must first study your consumers, see which social media network they often use, and then reach out to them to achieve your business goals.

 

Instagram marketing

One of the most popular social networking tools today is Instagram.

Launched in 2010, the photo-sharing app has over 500 million active monthly users who have shared an average of 95 million photos and videos per day, according to 2016 statistics by Hootsuite.

With this, entrepreneurs, celebrities, and marketers are using the platform to not only connect with their fans and customers, but also engage them and promote their brand as well. One of the reasons why Instagram is a good tool for marketing is this:

Its visual appeal.

The fact that you can comfortably snap a picture and share it on the platform means that you get an instant reaction from your followers. Why? Because images are appealing to our senses. And, with millions of photos shared every day, it means that Instagram is the most engaged platform after Facebook, according to a research by Forrester.

 

 

The fact that you can comfortably snap a picture and share it on the platform means that you get an instant reaction from your followers. Why? Because images are appealing to our senses. And, with millions of photos shared every day, it means that Instagram is the most engaged platform after Facebook, according to a research by Forrester.

 

Testing the photo-sharing app

Back then, I was not a fan of Instagram.

When many people are using it, I decided not to, thinking that it was just a fad. But when a lot of my friends, family members, and colleagues are saying good things about it, I decided to give it a try.

After I filled in my profile page, I began to use the app. I realized that it has such an amazing benefits. I can socialize with my friends on the platform as well as follow my favorite brands, influencers, and celebs.

 

 

Most of my friends, though they have an account on the platform, they had limited idea of the benefits the platform would bring to their business. I saw many Instagram pages that dedicated themselves to promoting others and helping them gain more followers, likes, and comments. As a beginner, I knew that this could be a life changing and a boon to businesses and brands. So, I decided to use the photo-sharing app in a new way.

 

Signing up on Instagram

I spent some days collecting information, which could really help me attract more and more people towards my Instagram page.

I then finally met with the first herculean task, which was deciding a name for my new Instagram account. I was thinking of a simple but decent, attractive, and unique name that would help me stand out from the crowd.

 

 

Searching through my mind and the Internet, I finally came up with a name for my page: “Inquisitive Minds”. And started doing the basic social media thing: Posting regularly at a different intervals, following the influencers in my industry, writing some comments on the content that fascinated me, etc.

I slowly but surely started to build the foundation of my business venture. However, Instagram followers, likes, and comments on my posts were not as I had expected. They were minimal. I was disappointed. Instead of quitting the platform, I decided to stick to it and learn some more…

 

Getting the Instagram followers and likes I crave

In this crucial turn, I learned the techniques of getting more Instagram followers, likes and even comments.

The technique is: Buying Instagram followers.

Instagram users with zero followers can invest some money to buy a large Instagram following from companies selling them, then they will receive a huge following and gain social proof and become influencers themselves.

So, I decided to do the same. I started to buy Instagram followers from pages who were having a huge fan base as they were having a huge reach and paid them for promoting my page on their posts. This really helped me with my page as the count of followers on my page increased to a substantial level.

Also, with this, I bought likes and comments for my posts which acted as a stepping stone to my page’s success. Also, devoting the needed time to have a great discussion with my followers about the modification and changes needed in the posts and the criteria on the page. I garnered the deserving Instagram likes, Instagram comments and more importantly a 7000+ follower base for my page. Also, I started to buy Instagram likes and Instagram views for my posts from reputable companies.

Then, with this huge amount of success, I also started to advertise individuals as well as new pages for a nominal amount and posting at the same time. All the hard work and the needed investment had paid off very well for me. Also, the information about the videos which garner popularity, marketing with Instagram, success stories of Instagram helped me a lot in getting real Instagram likes, real Instagram comments, followers and real Instagram views on my page.

All these Instagram followers, the likes on my page, comment, views on my stories and posts on the social media helped me have a great and successful edge over other budding account holders on the same platform. Also, in my opinion, the calculated amount of risk was very much crucial to my page’s success story.

 

In Summary…

The journey of my Instagram page has been full of challenges, hurdles and difficulties. But determination and proper planning led to my success at the end. Surely, you need to watch every step as you’re building your reach on social media, especially on Instagram.

 

Becoming popular on a global social media platform like Instagram involves continuing connection and communication with other users and followers and posting great content that informs, educates, and entertains. Successful brands understand that to stand out on the photo-sharing app, brands need to be knowledgeable of the new technology and commit to being consistent on engaging and promoting their products to their fan base.

 

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