How to Promote Your Brand by Sharing Actionable Videos on Instagram
One of the powerful tools for brand promotion, Instagram is second to none when it comes to user engagement.
As a photo-sharing app, the platform not only allows users to share visual content but short video clips as well. And with a video duration limit of up to 60 seconds, you can leverage Instagram to share your brand videos and grow your followings, expand your customer base, and grow your business revenue. Because when used for marketing purposes, videos can work wonders for your brand promotion online for a number of reasons:
First, social media users love videos. Not only because they are emotional, but because they are a fun to watch.
Second, your Instagram followers can easily understand your brand message when you communicate them. Why? Because people understand messages when they are delivered in visuals than in text.
Third, videos are just a joy to watch. And as the attention span of users decreases, it makes sense to reach and connect with your followers, fans, and prospect using videos than any other content.
If you are not using videos to connect and engage with your followers on Instagram, now is the time to start. This article teaches you how to do it to maximize your chances of success.
1. Shoot a Demo of Your Product
The first thing to do when you want to promote your brand on Instagram with video content is to start by shooting a demo of your product.
Whatever you are selling, whether it is selling a greeting card to your local consumers, consultancy services, or web design services, you can create a great video and post it on your Instagram account.
The best way to do it is to first analyze your selling point and potential buyers. And then hire a video marketing company to help with a professional clip that will deliver your message across. You can get the work of a professional video content creators and editors on freelance marketplaces such as:
- Freelancer and
Wherever you outsource it, ensure that it communicates your mission, vision, and value proposition. So that your Instagram followers can view and understand your brand positioning, like your clip, share it, and drop a torrent of comments on your video content.
2. Share memorable videos to your followers
The next thing to do in other to leverage videos to promote your brand on Instagram is to share video content on your Instagram account. Because memorable videos get the most result online.
For example, a recent study shows that content with images gets 94 percent more views than content without images. In fact, one research found out that almost half of all users have reposted an image or video they have found online.
So, from time to time, create video content that is so engaging and educative your followers can’t resist to ignore it. That is why it’s important to include video creators in your marketing team or hire freelancers to keep producing quality videos for you.
3. Organize a Live session on Instagram
Live sessions like webinars and podcasts are very important these days. You need to create them in videos and share them with your Instagram followers and fans.
The way to do it is simple: All you need to do is to figure out a topic based on your product and shoot a webinar or podcast show that educates rather than just trying to sell. In other words, organize a live session and educate your prospects into more informed buyers.
Ones you have a nice material that you want to share with your fans out there, you are good to go. Now just ensure that your recordings are of the highest quality so that it will resonate and appeal more to your audience on the photo-sharing app.
4. Share your discount offerings in short video clips
Another great way to promote your brand on Instagram using video content is to share your discounted products in videos to your loyal followers.
It is a well-known fact that businesses make discounted sales at the end of every year. And most businesses followed the traditional route: Announce their offerings on their stores (using banner ads) or on their websites (using a bolded text message above the fold or sending a torrent of emails to their subscribers).
You need to do it differently and uniquely on Instagram. The best way to do it is to:
- Shot a video about your product or service.
- Make the video very fun to watch.
- Communicate your message and selling points clearly
The goal is to make your content amusing to your fans, so they can feel like you are entertaining them rather just trying to, cleverly, sell them something.
5. Visualize your portfolio
Another great way to use video content to your advantages is to visualize your portfolio. Rather than utterly state or itemized your work on your Instagram profile, you can package it in a short 2-3 minute video, displaying the kind of product or services you sell to your targeted consumers.
You can sell more if your videos are professionally made and the content is original. Your followers will be simply amazed by your detailed work and some may even call to order your products. The aim is to make your video a great marketing material on Instagram.
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